Privacy Policy

When you use our website, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it and what we do with it. This is important, not only to ensure the safety of your personal data, but also to ensure you that Lachenmeier is compliant with the General Data Protection Regulation (GDPR) that will be enforced starting May 25th, 2018.

This Privacy Policy applies to the following domains:

https://lachenmeier.com || https://lachenmeier.de || https://lachenmeier.us || https://lachenmeier.fr || https://lachenmeier.es || http://lachenmeier.ru || https://br.lachenmeier.com || https://kb.lachenmeier.com

What is the General Data Protection Regulation?

In legal terms, the GDPR is a European Union law intended to strengthen and unify data protection rules and rights for the benefit of EU citizens. Put in other words, to give control of personal data back to the user.

The new rules apply to all organizations (of any size) that provide goods and services to the EU or that utilize tracking technologies (like cookies or tracking pixels) to monitor EU users’ behavior.

In most cases, your data collection will require valid consent following May 25 - not just going forward, but also from all your existing users. Under the GDPR, consent can't be implied or inferred from someone's actions. Instead, valid consent must be specific to the data being collected, by an affirmative action that is unambiguous.

Learn more about the General Data Protection Regulation (GDPR): https://www.eugdpr.org/

1. Personal Information - What we collect and why

We offer certain site features, services, applications, and tools that are available only through the use of the following tracking technologies. You are always free to block, delete, or disable these technologies if your browser, installed application, or device so permits. However, if you decline cookies or other similar technologies, you may not be able to take advantage of certain site features, services, applications, or tools.

Generally, these technologies allow our sites, services, applications, and tools to store relevant information in your browser or device and later read that information in order to identify you to our servers or internal systems. Where applicable, we protect our cookies and other similar technologies to help ensure that only we and/or our authorized service providers can interpret them by assigning them a unique identifier that is designed for interpretation only by us.

This website collects and uses personal information for the following reasons:

1.1. Google Analytics

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 2 below).

GA makes use of cookies, details of which can be found on Google's developer guides. FYI our website uses the analytics.js implementation of GA.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

Learn more about Google Analytics: https://www.google.com/analytics/

1.2. Google Tag Manager

We are constantly trying to improve the customer experience on our website by providing visitors with more personalized and targeted campaigns and offerings. To do so, we use Google Tag Manager (GTM).

GTM is a little snippet of code that helps us track user behavior across our sites and then pushes the data to our Google Analytics account. Then, all the data is perfectly organized and ready for us to assess and review for potential site improvements and remarketing campaigns.

We consider Google to be a third party data processor (see section 2 below).

Learn more about Google Tag Manager: https://www.google.com/analytics/tag-manager/

1.3. Contact and download forms

Should you choose to use a contact form or download gated content from our website, your information will be stored in our backend and collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP).

The information contained in the email will be transferred onwards to our Microsoft CRM system. From there, the data will be attached to any existing account with a similar email or else be created as a new contact.

1.4. Email newsletter

If you choose to join our email newsletter, the email address that you submit to us will be forwarded to SendGrid who provide us with email marketing services. We consider SendGrid to be a third party data processor. In addition to SendGrid, your email will also be stored in our backend database and in our Microsoft CRM system.

Your email address will remain within our own - and in SendGrid's database for as long as we continue to use SendGrids’s services for email marketing or until you specifically request removal from the list (SendGrid, backend database, Microsoft CRM). You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

While your email address remains within our own - and in the SendGrid database, you will receive periodic newsletter-style emails from us. Our newsletters will keep you posted on Lachenmeier’s latest product announcements, upcoming events and other relevant information.

1.5. Website cookies

We treat information collected by cookies and other technologies as nonpersonal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information.

Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

The Lachenmeier websites use the following cookies:

  • In connection with log-in information: "DW_Extranet"
    ”DW_Extranet” is a ”persistent cookie”. It contains encrypted information about username and password to the extent you are using a log-in function on the Website. The lifespan of the cookie is one month, and it will therefore be deleted one month after the last time you have used the Website's log-in function. This cookie is used to remember you when you return to the Website, so that you won't have to log in again.
  • In connection with the date of your last visit: ”Dynamicweb.VisitDate”
    ”Dynamicweb.VisitDate” is a persistent cookie. it contains information about the date of your last visit to the Website and is used in connection with statistics. The cookie has a one year lifespan and it is therefore deleted one year after your last visit to the Website.
  • In connection with previous visits: ”Dynamicweb.VisitorID”
    ”Dynamicweb.VisitorID” is a persistent cookie. It contains a unique ID which you have been given upon your visiting the Website. It is used in connection with statistics. The cookie has a one year lifespan and it is therefore deleted one year after your last visit to the Website.

For more information - see the Lachenmeier cookie policy.

1.6. Login

If you possess a login for our KB site, we automatically collect and store data related to any input or submission you provide on the site - including posts on the forum, downloads, signups and general media consumption.

When signed in to our KB site, we automatically store and protect the content you provide by use of our services – including the forum, downloads etc.

See section 3 below to learn more about how we store your information and how long it remains in our databases.

2. Our Third Party Data Processors

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in the EU General Data Protection Regulation 2018 (GDPR).

  • Google (Privacy Policy): https://www.google.com/intl/en-GB/policies/privacy/
  • SendGrid (Privacy Policy): https://sendgrid.com/policies/privacy/
  • Hostnordic (Security and Compliance): https://www.hostnordic.dk/security-compliance
  • Microsoft Dynamics 365 (Security and Compliance): https://www.microsoft.com/en-us/trustcenter/cloudservices/dynamics365
  • Microsoft Office 365 (Privacy Statement): https://products.office.com/en-us/business/office-365-trust-center-privacy

3. How Long do We Store Your Information

We will retain your personal information for the period necessary to fulfil the purposes outlined on our 'Consent page'. The purposes include - keeping you up-to-date on Lachenmeier, white papers, blogs and other inspirational webinars and events.

You can always contact us, if you want your personal data 'erased' from our databases (see Section 6). We will respond without undue delay (and in any event within one month, although this can be extended in difficult cases).

4. Data Breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen or compromised.

5. Data Controller

The data controller of this website is: Lachenmeier ApS, a DK Private limited Company with company number (CVR): 12070942 whose registered office is:

Lachenmeier ApS

Fynsgade 6 - 10

6400 Sønderborg

+45 7342 2200

info@lachenmeier.com

www.lachenmeier.com

6. Right to Access and To Be Forgotten

Please contact us, if you want to request access to your personal information stored in our databases, or if you want your personal data 'erased' from our databases. We will respond without undue delay (and in any event within one month from receiving your request, although this can be extended in difficult cases).

privacy@signode.com

Lachenmeier ApS

Fynsgade 6 - 10

6400 Sønderborg

+45 7342 2200

www.lachenmeier.com

When a privacy question or access/download request is received we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you.

7. Privacy Questions

If you have any questions or concerns about the Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us:

privacy@signode.com

Lachenmeier ApS

Fynsgade 6 - 10

6400 Sønderborg

+45 7342 2200

www.lachenmeier.com

When a privacy question or access/download request is received we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you.

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